case study
We partnered with Athletes First to conceptualize and produce The Block — a dynamic, multi-layered experience designed for an elite audience of NFL athletes, media personalities and high-level industry leaders. Our team helped create and execute the creative direction, event design, and full-scale logistics, shaping an environment that seamlessly blended luxury, energy, and cultural relevance.
By day, The Block came alive as an immersive brand playground, where curated partners delivered interactive activations, product moments, and live podcast programming within the historical St. Joseph’s Art Society. As the sun set, the experience transformed into a high-energy, invite-only celebration, featuring standout performances by Diplo, Fabolous, and 2 Chainz.
From brand integration to spatial storytelling, Modest Peach brought every element together to create a cohesive, elevated experience—one that moved effortlessly from daytime engagement to an unforgettable night, leaving a lasting impression on every guest who stepped inside.
Athletes First: The Block
case study
For the highly anticipated Casetify x Sonny Angels collaboration, we helped bring the buzz to life with a fully custom pop-up experience at 2nd & PCH, right in front of Boba Guys. This limited-edition drop— featuring exclusive phone cases and accessories inspired by the cult-favorite figurines—drew in a passionate community of collectors and fans. Modest Peach managed the full event design and execution, from backend logistics and custom fabrication to on-site coordination and line control throughout the day. We designed and sourced every detail with care, including custom product displays, branded signage, and whimsical decor touches like a pink-painted wheelbarrow to enhance the playful vibe. From concept to close, we were hands-on in creating a vibrant, well-orchestrated experience that matched the cultural energy and collectible charm of this beloved collaboration.
Casetify x Sonny Angels
case study
For Vegamour’s experiential event at Formula Fig in Los Angeles, we partnered with White Label to completely transform the space into a lush, calming oasis that embodied the essence of natural beauty and self-care. Our team sourced and executed a wide range of custom signage— from vinyl wraps on product displays and mirrors to branded A-frames and even embroidered pillowcases for a luxurious touch. Working closely with our florist, we brought in cascading greenery and botanical elements that overflowed throughout the space, creating a zen-like atmosphere that felt both elevated and inviting. Every detail was designed to embody the essence of Vegamour, offering guests a sensory-rich, nature-inspired experience within the heart of the city. From the sensory details to the visual storytelling, the result was a truly immersive environment that celebrated Vegamour’s values and created a memorable brand moment for all who attended.
Vegamour
& formula fig
case study
Our team brought the magic to life, by transforming Ghirardelli Square into the ultimate Super Bowl weekend destination with the Ghirardelli Fan Zone. Designed as a vibrant, multi-brand experience, the two-day event invited guests to indulge, play, and explore—anchored by the debut of the limited-edition Super Waffle Bowl Sundae. Our team led the charge in bringing the environment to life, from large-scale fabrications and cohesive signage to the design of the event logo and promotional assets. Guests were invited to step into a playful yet polished atmosphere featuring a custom photo moment, football toss game, tasting stations, and high-energy giveaway zones. The result was a seamless blend of design, storytelling, and engagement—creating a memorable fan experience that captured the spirit of the weekend.
Ghirardelli Fan Zone
case study
A fully immersive brand activation for Laneige celebrating the launch of their Bouncy & Firm Serum, taking over La La Land Café at The Grove. The space was transformed into a high-gloss, pink-toned skincare playground—blending bold reskinning, custom fabrications, and intentional design details that brought the product’s essence to life. From a statement-making photo moment to oversized foam serum bottles, every touchpoint was crafted to spark interaction and deliver a visually captivating, highly shareable experience.
Beyond fabrication, our team supported key production logistics to ensure a seamless execution from concept to launch. The two-day activation drew major attention, turning the café into a must-visit destination and driving significant foot traffic from across The Grove. With guests enjoying specialty drinks alongside product moments—and a special appearance by Sydney Sweeney—the event delivered a vibrant, buzz-worthy experience that blended beauty, lifestyle, and brand storytelling.
LANEIGE BOUNCY & FIRM SERUM RELEASE
